Rooted in Heritage, Ready for the World: Building Brands from Local Roots

This panel brings together founders, CMOs and ecosystem builders to show, in one fast-moving conversation, how a powerful local story can become both a market advantage at home and a passport abroad.

We will unpack three questions:

1. What does it take to turn cultural heritage into a brand asset that resonates locally?
2. Which “vehicles” let heritage brands scale regionally and globally?
3. If you’re a brand-new company with no centuries-old back-story, how do you create an authentic narrative that still travels?

Expect concrete cases from Qatar’s luxury, tech, and food sectors, hard-won lessons on leadership that shifts from managing to vision-setting, and a candid debate on when not to expand.